Online Dating On The Rise In The UK

Dating sites are used more and more throughout the UK, with recent reports suggesting the use of such sites is continuing to rise.
Comscore, an internet monitoring and research company, reported a 16% rise in online dating use in the UK two months ago, and recent reports suggest that increment has risen to around 20% since the Comscore report was put out.

It’s an illuminating statistic, particularly when you consider the fact that usage for the rest of the wolrd is said to have dropped by 1% since this time last year.

So why is online dating becoming so popular in the UK compared to the rest of the world? It could be that British people are generally less confident that other nationalities when it comes to talking to strangers. Or it could be that they are more socially aware, which makes them more nervous about a potentially socially awkward situation.

Alternatively, it could be because of the drop in the use of dating sites in the US. With the US market producing more competition and a dropping usage rate, many of the big dating companies (of which there are many) are putting more focus, effort and money into campaigns in the UK. If you live in the United Kingdom you can see this already, with a higher percentage of adverts for large American companies such as e-harmony.

Another potential reason could be the high level of use of social media and similar sites amongst younger generations in the UK. Far more couples in the UK are meeting via social media or online dating sites, particularly people in younger generations, removing the stigma attached to such sites and making them far more socially acceptable.

The huge variety of dating sites could also be a potential reason for their popularity in the UK. Whether you’re trying to find men seeking women, men seeking men or just for a casual relationship, you’ll be able to find sites catering for it on the internet.